Process
A strategic planning process that is knowable and repeatable over time…

Stevens & Tate Marketing’s Strategic Pathway
It's a proprietary primary research tool focused on uncovering critical perceptions, resulting in powerful and resonant messaging development that is unique, ownable and sustainable in your marketplace.

• What drives you, your target audience(s) and market(s) —
  
  perceptions of your organization from the inside looking out.
  
  
• External target drivers and environments —
  
  perceptions of your organization from the outside looking in.
  
  
• Competitive drivers and environments —
  
  perceptions of the existing competitive environment and positioning.
  
  

The Strategic Pathway Process Deliverable
A messaging position that is unique, ownable and sustainable in your marketplace over time. It is your corporate, product or service messaging architecture. This becomes the strategic messaging blue print that drives all creative development for an organization, a product or service.

Messaging Architecture Components

• Left Brain —
  Analytical Benefit
  
  
• Right Brain —
  Emotional Benefit
  
  
• Point of difference —
  Competitive Benefit

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